THE ROLE OF MEDIA ON SOCIO CULTURAL CHANGE

Socio-cultural change is a that occurs in various social elements and cultural peoples lives, for example structures, institutions, the role of community components, while such as science, technology, belief, livelihoods, kinship systems live equipment system. Basically socio-cultural changes occur society are certainly greatly influenced by technological advances well problems can trigger due to developments. The media have helped bridge gap between macrosocial microsocial, macro microculture, with use technology. Because mass media, norms, habits, attitudes slowly eroded increasingly forgotten public sake new which make very real.